Transnational Destination Branding for the Baltic Sea Region
EUSBSR Policy Area Tourism has initiated a discussion paper series. It aims at improving the dialogue and exchange between tourism stakeholders in the Baltic Sea region, particularly those who are actively engaged or interested in transnational cooperation in tourism matters.
The first paper “Transnational Destination Branding for the BSR – Political Aspiration and Practical Application” is the first tangible result of strategic discussions within the Steering Group concerning the potential for joint actions. The paper discusses the reasons for transnational branding of the Baltic Sea Region and analyses the preconditions for such activities.
Download the full paper on EUSBSR website.